Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out, he would say. So we did. And for years...
Hints for a Great Billboard Advertisement
All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable. Â A great billboard advertisement has to tell a story in a way...
Impact, Growth and Change in OOH
A recent study made by COMMB regarding the consumer travel Patterns, shows the movement within COMMB’s OTS criteria (Opportunity To See or viewshed) in comparison to the same time period in 2019. Geographically distributed location and venue selection leveraged all...
The OOH Playbook – Three-Year Study Proves OOH Effectiveness And Impact Of OOH Advertising Formats
Leading out-of-home agency Kinetic Worldwide this week launches the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising...
Can Out of Home Ads really create PR fame?
We see Out of Home Advertising everywhere. It’s a form of advertising that captures the attention of every person in the street, making that sometimes we see how a billboard becomes viral on social media.  Is not a mystery that the COVID-19 impact the global economy...
Consumers Are Outdoors In Droves, Can Your Brand Keep Up & Connect With Them?
As Ontario officially reopens, people are finally starting to once again enjoy the luxuries of travel, congregating outside, venturing to restaurants and bars and shopping. It’s starting to feel like a new normal, and this is great for everyone, including marketers...
Digital Marketers Are Now Using Out of Home Advertising Even Though They Once Believed it Wasn’t Measurable
Article by: Tim Rowe from Onescreen.ai Once upon a time, digital marketing was fun and easy. Pick your target audience Set your budget Launch Make money Repeat Then it got hard. Marketing all of a sudden went from the kids in the corner playing with...
The Power Of Truck Advertising
Out Of Home Advertising is the perfect way to engage people with your brand. One of the most unique features of truck ads is the ability to follow the consumer and present the ads at eye-level, giving it a higher probability that it’s message has been successfully...
How can I tell if my truck advertising campaign is working?
Truck advertising is effective for almost every product or service. If you drive on a highway or on city streets you will likely see trucks with ads on them. For every type of business, truck advertising delivers the messages you want to put in front of the...
Credit Card Chargebacks
We all know that disputes with customers are definitely not fun. This is especially true when it comes to chargebacks. Chargebacks are a dispute that happens when a customer places a claim from a charge from your business and asks the card issuer to reverse it....