Capturing consumer attention requires a multi-faceted approach nowadays. While digital platforms dominate conversations, the enduring power of Out-of-Home (OOH) advertising remains undeniable. Particularly, the dynamic nature of transport truck advertising offers a...
Business success is rarely a solitary endeavor in today's interconnected world. While innovation and hard work are crucial, the power of effective networking cannot be overstated. Building and nurturing professional relationships is no longer a mere add-on; it's a...
In the fast-paced world of logistics, visibility is key. Transportation companies are constantly on the move, offering a unique opportunity to turn their fleets into powerful marketing tools. Fleet graphics, when strategically designed and executed, can significantly...
Healthcare facilities are complex environments. Patients, visitors, and staff alike need clear, concise, and reassuring guidance to navigate these spaces effectively. In this crucial setting, custom signage solutions go beyond simple labels; they become integral tools...
In today's environmentally conscious world, businesses are increasingly seeking sustainable practices, and advertising is no exception. While digital marketing offers some advantages, the environmental impact of traditional advertising methods, including print and...
In the ever-evolving landscape of advertising, media buyers are constantly seeking innovative and impactful ways to reach their target audiences. While digital channels dominate much of the conversation, the power of out-of-home (OOH) advertising, specifically...
While a strong online presence is crucial, the importance of a compelling physical storefront cannot be overstated. This is where custom signage plays a pivotal role, acting as a silent salesperson that draws customers in and reinforces your brand message....
Non-profit organizations dedicate themselves to serving their communities and championing important causes. However, effectively reaching their target audience and securing vital funding can be a constant challenge. In this landscape, fleet graphics offer a unique and...
In the hospitality industry, first impressions are everything. From the moment a guest arrives, their experience is shaped by the environment around them. While impeccable service and luxurious amenities are crucial, often overlooked is the power of effective custom...
While quality work and reliable service are foundational, a powerful visual presence can significantly elevate a construction company's brand. Fleet graphics transform ordinary work vehicles into mobile marketing machines and safety advocates. From Job Site to Main...
For every brilliant piece of true branding work, there are hundreds of examples of tweaked logos, updated slogans and new colour palettes passed off as brand strategy. When it comes to destination branding, the landscape gets even more complicated. It’s one thing to...
When our company CEO, Angela Baltkois, started Big Rig Wraps, her goal was to be the best in the business. And for the past years, every decision we’ve made has been in support of that goal. So, if you’re considering us to promote your brand on one of our trucks or...
Guest Blog; written by Turbo Images (our installation partner) Fleet advertising isn’t just for showing off your brand and doing “conventional” marketing. It can also be used to show the goodwill your company creates! Did you know that 73% of Americans consider a...
The Internet has been slowly morphing the workforce into something new for years. With the prevalence of work-from-home orders and layoffs, scores of people have begun looking at technology and Internet-based careers. It should go without saying that these are the...
Big Rig Wraps practices social responsibility and strives to contribute to making positive change through awareness campaigns and sharing messages of hope. Racism and social injustice have happened for centuries. Unconscionably it still continues to exist today. The...
Consumers are more likely to purchase from companies that take a stand on causes that align with their values. Companies have the power to make a difference and effect change. 67 percent of consumers recognize that brands are raising awareness about social justice...
Out-of-Home advertising on truck ads taps into the buying behaviours of consumers who spend 70% of their time outside the home.* In fact, after seeing an outdoor ad, 38% of people are likely to visit a website or send a message on Facebook; and 48% are more likely to...
As part of our ongoing commitment to our clients and the business community we would like to introduce Connecting GTA to you along with a special membership offer! Connecting GTA is a private networking club for businesses of diverse backgrounds to connect,...
In July, more than 1,100 advertisers boycotted Facebook in protest over its hate speech and misinformation policies. Global brands such as Starbucks, Diageo, Verizon, The North Face and Ben & Jerry’s pulled their marketing dollars in order to put pressure on the...
A group effort Big Wraps Transport Trucks Advertising based in Oakville, Ont., but with offices in Newcastle, Ont. and Buffalo, N.Y., has done several trailer wraps to thank frontline workers. One of its most famous was that done for the Women’s Trucking Federation of...
Delivering Thanks From Coast to Coast On June 25th 2020, we launched a fully-wrapped 53 ft transport truck with a very special #ThankYou message from The Salvation Army. With the onset of the COVID-19 global pandemic North Americans now more than ever need The...
Thanks to new technology, out-of-home (OOH) advertising is evolving—and as it does, it is becoming an increas-ingly effective complement to other media channels. An ad on a bus shelter or a moving billboard (transport truck ad) can be dynamic, geofenced and real-time,...
DELIVERING A MESSAGE During these unprecedented times of the COVID 19 pandemic that has paralyzed the world, we all seem to be holding our breath waiting to exhale. I truly believe that every single human being across all nations has been affected in some way. As...
DELIVERING A MESSAGE During these unprecedented times of the COVID 19 pandemic that has paralyzed the world, we all seem to be holding our breath waiting to exhale. I truly believe that every single human being across all nations has been affected in some way. As...
In a survey of over 35,000 consumers globally just 8% thought brands should stop advertising. Consumers feel that brands should use a reassuring tone, offer a positive perspective and communicate brand values. There is a clear expectation that companies should play...
Do the Pause and Pivot … …DURING MARKET DOWNTURNS TO GROW INSTEAD OF RETRACTSwift market shifts require marketing pivots, but only if you think it heralds in a long-term economic slowdown. Deciding when to “stay the course” as a business owner or when to pivot...
COVID-19 ACTION PLAN FOR BUSINESS 8 Steps You Can Take To Survive The Crisis by Anthony Thomas CFO, BIG RIG WRAPSCoronavirus or COVID-19 has affected the health of communities worldwide, and most businesses are already feeling the effects of the virus. Staying up to...
5 Key Steps to Create an Impactful Transport Truck Advertising Campaign As digital and mobile have evolved, so has out-of-home (OOH) media. With better integration of mobile and digital, smarter audience planning, and data-led buying and attribution, OOH now provides...
What Can Make Media Buying and Planning Troublesome for You and How To Avoid It Before diving right into the business of media buying specifics, let’s have a quick refresher of what media buying actually is. Media buying and planning involve the art of putting your...
How to think like a Media Planner Media planning is a critical perspective of any business. Now, with the growing media platforms in the world, it is even more challenging to keep track of the media. Anyone who is doing OOH for a long time knows that it's a...
Our members continue to amaze us with their commitment to sustainability and their innovative green and social responsibility initiatives. They lead by example and demonstrate how business can be used as a platform for good. With the end of 2019 rapidly approaching,...
A million impressions Guest BlogMobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900. It all began with painting, followed by hand-cutting, die-cutting,...
A million impressions with Mobile Advertising Guest Blog Mobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900. It all began with painting, followed by...
9 Things you need to know about the state of media buying Guest Blog In the past, media buying was much less complex. Today – in the very worst cases – it can consist of multiple actors and shifting layers. Yet, even with all the benefits of programmatic buying, there...
Big Rig Wraps Brings a Touch of Green to Trucking and Advertising on TrucksAdvertising can be an effective part of a company’s marketing plans, spanning from billboards, to television to local newspapers. But, did you know that advertising on the side of trucks...
Your ad is on the truck - how exciting! Now here's what you need to do to make that truck advertising campaign effective: Use the image on the truck in ALL of your marketing. It should be the cover on all your social media pages and the first thing they see on your...
Out-Of-Home Advertising Generates Higher RROI Above The Average Of All Media Analyzed. Wsource: Canadian Out of Home Marketing and Measurement Bureau (COOMB) * RROI: revenue return on investment or incremental sales revenue for each dollar of media cost Across all...
OOH! Brand Builder & Sales ActivatorConsumer research shows that OOH can increase purchase intent of products and services. W2018 Research Studies source: Canadian Out Of Home Marketing and Measurement Bureau (COOMB) Moosehead Celebrating their 150th anniversary...
OOH! Brand Builder & Sales Activator Written by Canadian Out of Home Marketing & Measurement Bureau, September 26, 2018 An analysis of the IPA Databank case studies showed that OOH is a highly versatile channel capable of building brands and activating...
Green Trucking? When Big Rig Wraps launched, we created a new method for large-scale advertising. In addition to being highly effective for growing businesses, it is affordable - even for modest budgets. Big Rig Wraps is also creating a more sustainable world. Curious...
When most people think about Millennials, they imagine a tech-savvy and knowledgeable demographic that is increasingly influential—which is why so many marketers believe that online channels offer the most effective way to convert Millennial leads and generate a...
How Brands Build Trust Through OOH (Out of Home) Advertising? OOH advertising has the potential to reach a wide range of audiences at the same time across different geographic locations In the modern age, it is becoming increasingly important that brands be able to...
Transport truck advertising could be the next big thing in marketing By Carter Hammett If you asked Angela Baltkois what she imagined her career path would look like in five years, it’s probably safe to say that her vision didn’t include 50 feet of vinyl. But that’s...
OOH (out of home) advertising is not just a vehicle for raising awareness, it can also drive purchase consideration and intent, and be used to communicate brand positioning. The scale, viewability and dramatic effect of outdoor advertising helps marketers...
There is probably no marketing term more overused or more misunderstood than “branding.” Google “what is a brand” and you will get 809,000,000 results - no wonder there is confusion! For every brilliant piece of true branding work, there are hundreds of examples of...
Facebook is an excellent platform for finding new customers and nurturing existing customer relationships. Having a Facebook page for your business is just as important as having a web site or phone number. You have a Facebook page for your business, what should you...
*1. LESS IS MORE – KEEP IT SIMPLE*. Your ad should be a clear and brief expression of one idea. *2. RULE OF THUMB: 7 WORDS OR LESS. *Use short simple words with quick and easy comprehension and limit or eliminate punctuation. *3. FIVE TO SEVEN SECONDS*. Your target...
According to the Outdoor Advertising Association, Outdoor Advertising (Transport Truck Advertising) is one of the most effective mediums of communication. It reaches a mobile, mass-audience of daily commuters - think about it, how much time do you spend driving to and...
There is one common mistake most of us make when it comes to setting goals - we set deadlines but not a schedule. We focus on the end goal that we want to achieve and the deadline we want to do it by. A better way to approach your goals is to set a schedule or a plan...
Regardless of what type of business you have and whether it's a product or a service, Christmas is a perfect opportunity to boost your sales and brand awareness. Even if your products or services are not directly related to Christmas, you should still devise a...
