Facebook is an excellent platform for finding new customers and nurturing existing customer relationships. Having a Facebook page for your business is just as important as having a web site or phone number.
You have a Facebook page for your business, what should you post?
We conducted a survey on which Facebook posts generate the most interest and this is what we found:
Personal Updates. People love seeing pictures of people. Selfies of you at your desk, you and your staff hard at work, pics of your customers, your latest work etc.
Useful Information. Share a useful tip, an article, how to instructions – this shows us that you are the expert in your industry!
Your Latest Projects. Show us what you have been working on.
Contests! They are a great way to connect, engage and locate new prospects.
Make Us Laugh. We love to see your funny pictures and posts – remember to keep it clean (and diplomatic)!
No one wants to be “sold” so keep your business advertising posts to a minimum – 80/20 rule! (80% non-business advertising posts and no more than 20% promoting your business).
Heather Jones is a trailblazer in the trucking industry. She and 30 other female drivers began Pilbara Heavy Haulage Girls Inc. to bring newly-licensed truck drivers into the industry and give them real life work experience. They have two big, pink trucks and 500 people on the waiting list… #BackRoads #WesternAustralia