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A million impressions

Truck and trailer graphics offer an effective marketing medium

Mobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900.

9 Things you need to know about the state of media buying

In the past, media buying was much less complex. Today – in the very worst cases – it can consist of multiple actors and shifting layers. Yet, even with all the benefits of programmatic buying, there is a sense that not every player in digital advertising has your best interests at heart.

Big Rig Wraps Brings a Touch of Green to Trucking and Advertising on Trucks

Big Rig Wraps joined the Green Business Bureau (GBB) to demonstrate their commitment to sustainability, and plans to use the GBB membership as a way to encourage and reward their clients, colleagues and partners to increase their own sustainability efforts.

How To Run A Successful Truck Ad Campaign

Your ad is on the truck – how exciting! Now here’s what you need to do to make that truck ad effective and get the best return on your investment.

Out-Of-Home Advertising Generates Higher RROI Above The Average Of All Media Analyzed

Across all categories, Out-Of-Home advertising (OOH) performed within the top 3 of all media studied. Despite a lower share of the average media budget, in most categories, OOH delivered higher RROI than the other media analyzed.

Consumer research shows that OOH can increase purchase intent of products and services

Outdoor advertising consistently proves to increase brand recognition and purchase intent over all other forms of advertising mediums. Transport truck advertising is the holy grail because it is unique, mobile and can reach geographical areas that billboards can’t reach.

OOH Brand Builder & Sales Activator

The brand building quality of OOH has long been recognized. The research proves that OOH is able to drive strong increased, sustainable short term sales among power users (15% or more of ad spend in OOH) showing a 22% uplift in immediate short term sales activation versus non-users.

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