The roar of an engine, the rumble of tires, and a giant canvas rolling down the highway – that's the power of transport truck advertising. But beyond promoting products and services, transport trucks can be powerful tools for social change. By leveraging their massive...
In times of economic uncertainty, businesses are often forced to reassess their marketing strategies. While traditional advertising channels may be scaled back, truck advertising offers a resilient and cost-effective option. By understanding the advantages and...
We're thrilled to announce that Big Rig Wraps is now offering a comprehensive line of branded merchandise. We've partnered with one of Canada’s leading promotional products companies to bring you the best selection of branded items at unbeatable prices. From pens and...
In the fast-paced world of marketing, reaching your target audience can feel like an uphill battle. But what if you could leverage a powerful, high-impact advertising tool that travels directly to your customers? Enter truck advertising, a unique and dynamic marketing...
In today's bustling marketplace, every detail counts. From the moment a potential customer sets eyes on your business, you have a chance to make a lasting impression. Enter the unsung hero of curb appeal: custom signage. Custom signage is more than just a fancy way to...
Transport truck advertising, with its massive reach and constant movement, offers a unique way to get your brand seen. But how do you know if those eye-catching designs on trailers translate into actual results for your business? This blog dives into methods for...
Imagine you're stuck in rush hour traffic. Cars are inching forward, frustration mounting. Suddenly, a vibrant splash of color catches your eye. It's a captivating truck advertisement, a refreshing break from the monotony of brake lights and chrome. This experience...
While traditional billboards lining highways have dominated roadside advertising for over a century, a dynamic challenger has emerged: transport truck advertising. This blog explores the fascinating history of billboards, their enduring power, and how transport trucks...
In a crowded marketplace, cutting through the noise and forging lasting connections with your target audience is key. For businesses, impactful marketing encourages growth, strengthens brand recognition, and insulates them from market forces that can undermine less...
The increasing prevalence of digital ad fraud in the online advertising landscape poses a significant challenge, with a projected global loss of $84.2 billion in 2023. This issue affects not just financial aspects but also the reputational and legal standing of...
The roar of an engine, the rumble of tires, and a giant canvas rolling down the highway – that's the power of transport truck advertising. But beyond promoting products and services, transport trucks can be powerful tools for social change. By leveraging their massive...
In times of economic uncertainty, businesses are often forced to reassess their marketing strategies. While traditional advertising channels may be scaled back, truck advertising offers a resilient and cost-effective option. By understanding the advantages and...
We're thrilled to announce that Big Rig Wraps is now offering a comprehensive line of branded merchandise. We've partnered with one of Canada’s leading promotional products companies to bring you the best selection of branded items at unbeatable prices. From pens and...
In the fast-paced world of marketing, reaching your target audience can feel like an uphill battle. But what if you could leverage a powerful, high-impact advertising tool that travels directly to your customers? Enter truck advertising, a unique and dynamic marketing...
In today's bustling marketplace, every detail counts. From the moment a potential customer sets eyes on your business, you have a chance to make a lasting impression. Enter the unsung hero of curb appeal: custom signage. Custom signage is more than just a fancy way to...
Transport truck advertising, with its massive reach and constant movement, offers a unique way to get your brand seen. But how do you know if those eye-catching designs on trailers translate into actual results for your business? This blog dives into methods for...
Imagine you're stuck in rush hour traffic. Cars are inching forward, frustration mounting. Suddenly, a vibrant splash of color catches your eye. It's a captivating truck advertisement, a refreshing break from the monotony of brake lights and chrome. This experience...
While traditional billboards lining highways have dominated roadside advertising for over a century, a dynamic challenger has emerged: transport truck advertising. This blog explores the fascinating history of billboards, their enduring power, and how transport trucks...
In a crowded marketplace, cutting through the noise and forging lasting connections with your target audience is key. For businesses, impactful marketing encourages growth, strengthens brand recognition, and insulates them from market forces that can undermine less...
The increasing prevalence of digital ad fraud in the online advertising landscape poses a significant challenge, with a projected global loss of $84.2 billion in 2023. This issue affects not just financial aspects but also the reputational and legal standing of...
Building an effective network of networks is essential to the success of any business. The connections you make in business networking can be the key to accessing new clients, business partners, and business opportunities. There are many ways to build a network,...
The launch of the 13th and 14th trucks in support of the Know Human Trafficking Truck Advertising Campaign took place on Tuesday, July 11th at Steinman Transportation 215 Belfield Road Etobicoke, Ontario. This truck launch consisted of two trucks sponsored by Steinman...
The Know Human Trafficking Truck Advertising Campaign was born as a tool to help raise public awareness about human trafficking and educate people about how they can help those at risk. With this form of modern-day slavery on the rise all around Canada, it is...
Emerging B2B Advertising Trends and How Companies Can Use Personalization to Increase Ad Relevance The online advertising industry is constantly evolving, and by 2023 new trends and technologies are expected to transform the way advertisers reach and connect with...
As we head into 2023, small businesses are poised to take advantage of some exciting new marketing trends. With advances in technology and changes in consumer behavior, businesses of all sizes have new opportunities to reach their target audiences and build strong...
Guess what era this ad is from 1) 1970s 2) 1980s 3) 1990sThe correct answer is 1980s! During the 1980s an exercise craze kicked off that encouraged a healthier diet and downplayed fast-food chains. To combat this change in preference, McDonalds introduced their...
Who remembers “Ancient Chinese Secret” and Calgon Take Me Away"? Was era was this ad from? 1) 1950s 2) 1960s 3) 1970sThe correct answer is 1970s! "Ancient Chinese Secret" and "Calgon Take Me Away" were both popular slogans used in TV advertisements during the 1970s in...
The truck advertising scene in North America has cemented itself as a pretty creative business where agencies go out of their way to showcase products and services in a very striking way with the campaigns they create. But truck advertising around the world is also...
51% of advertisers expect to invest more in Out of Home Advertising in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy and Talon America. Jim Wilson, CEO of Talon America said that “consumers have returned to the great...
While advertisers may recall OOH’s past as a clunky, difficult to manage format, modern technology has ushered in a new era of outdoor, especially, truck advertising. “An increasing number of consumers are cutting their cable and reporting widespread distrust in...
According to the Comscore Online Activation Study conducted by the Outdoor Advertising Association of America (OAAA) in May this year, Out of Home (OOH) Advertising remains at the top of the sales funnel for High Impact while also moving down the funnel, driving...
Human trafficking is one of the fastest-growing crimes worldwide and is a serious criminal offence under the Criminal Code of Canada. Often described as modern-day slavery, this crime robs its victims -who are mostly women and children- of their most basic human...
The economy is expected to take years to recover from the mark COVID has left in the world. When consumer spending drops significantly during an economic downturn, companies often slash their marketing and advertising budgets, that means recessionary spending mode is...
OOH Advertising is experiencing a post-pandemic notoriety that’s resulting in paving the way for a traditional marketing renaissance. Consumers are noticing their physical surroundings more now than before the pandemic. “Being back in person is igniting a...
Amyotrophic Lateral Sclerosis (also known as ALS) is a disease that gradually paralyzes people because the brain can no longer communicate with the muscles of the body that we can normally move at will. This year, on Saturday June 4th, the ALS Society of Canada held...
Following Big Rig Wraps’ commitment to supporting and raising awareness on social justice causes, we’re very honoured to have launched the Unbeatable Warriors truck campaign in support of Little Warriors. They're a national, charitable organization focused on the...
Big Rig Wraps is fully committed to supporting and raising awareness on social justice causes, that’s why we’re proud and honored to help support the Know Human Trafficking truck advertising campaign. Supported by the Women’s Trucking Federation of Canada, Ontario...
How effective are fleet graphics in the modern world? The growing digital age has left many companies wondering if fleet graphics are still an effective method to promote their brands. While it’s easy to quantify the effectiveness of digital ads, how do you measure...
Why invest in mobile billboards? What sets mobile billboard effectiveness apart from other forms of advertising is that these can deliver messages in places that static and other digital billboards are unable to reach. Moreover, this method offers a means of...
Values-based marketing is a marketing strategy that appeals to your customers’ values and ethics. The strategy focuses on making a genuine connection with the customer beyond interest in a product or service. A values-based marketing strategy can help your brand...
The Ontario Government Announces Supports for Small Businesses, Workers and Families As part of their plan, the government is introducing a $10,000 grant for eligible businesses that are subject to closures under the modified Step Two of the Roadmap to Reopen and is...
New app launched by Big Rig Wraps puts a new spin on old advertising forms Hot off the press, a new app launched by transport truck advertising company Big Rig Wraps, adds depth and a touch of fun to traditional marketing formats, something that’s sorely needed during...
Out of Home (OOH) amplifies other media with the highest attributiongiven to digital channels, boosting the business effects of any onlineadvertising (by 31%), paid-social (by 56%), and search (by 80%). This boost of brand quality/esteem is credited to OOH’s role...
Big Rig Wraps was proud to partner with Connecting GTA for our first Remembrance Day Rally. Over 75 people attended the opening ceremony at Pathwise Credit Union 322 King Street West, Oshawa.The convoy of 45 vehicles and 4 transport trucks set out from Pathwise Credit...
Connecting GTA is hosting their first annual Remembrance Day Rally for Veterans to commemorate our war veterans and support The Royal Canadian Legion. The rally will include a group of transport trucks supplied by Big Rig Wraps and over 40 vehicles driving on a...
Amyotrophic Lateral Sclerosis (also known as ALS, Lou Gehrig’s disease, or motor neuron disease) is a disease that gradually paralyzes people because the brain is no longer able to communicate with the muscles of the body that we are typically able to move at will....
We are thrilled to announce that we have launched Spot The Trucks app! This app will give you the opportunity to earn free gifts and prizes when you see a truck with an ad on it. How Does it Work? Receive 1 point for every photo you submit with app (must be a truck...
There are times when I feel disgusted with the human race and embarrassed to be human. Today is one of those days. With the discovery of another 182 unmarked graves at Cranbook, B.C, residential school, I feel sick, horrified and profoundly sad. How did this...
All advertising forms must be creative to stand out from the hustle and bustle of regular commuters. The best way to achieve this is by making it fun, enjoyable, appealing, and most importantly, memorable. A great billboard advertisement has to tell a story in a way...
Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out, he would say. So we did. And for years...
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