As digital and mobile have evolved, so has out-of-home (OOH) media. With better integration of mobile and digital, smarter audience planning, and data-led buying and attribution, OOH now provides stronger ROI than virtually any other media investment brands can make.

Before diving right into the business of media buying specifics, let’s have a quick refresher of what media buying actually is. Media buying and planning involve the art of putting your ads in strategically chosen media showplaces and times so that they reach the widest range of your target audience possible using the least amount of resources on your behalf.

Media planning is a critical perspective of any business. Now, with the growing media platforms in the world, it is even more challenging to keep track of the media. Anyone who is doing OOH for a long time knows that it’s a combination of science and art.

Truck and trailer graphics offer an effective marketing mediumMobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900.

In the past, media buying was much less complex. Today – in the very worst cases – it can consist of multiple actors and shifting layers. Yet, even with all the benefits of programmatic buying, there is a sense that not every player in digital advertising has your best interests at heart.

Big Rig Wraps joined the Green Business Bureau (GBB) to demonstrate their commitment to sustainability, and plans to use the GBB membership as a way to encourage and reward their clients, colleagues and partners to increase their own sustainability efforts.

Your ad is on the truck - how exciting! Now here's what you need to do to make that truck ad effective and get the best return on your investment.

Across all categories, Out-Of-Home advertising (OOH) performed within the top 3 of all media studied. Despite a lower share of the average media budget, in most categories, OOH delivered higher RROI than the other media analyzed.

Outdoor advertising consistently proves to increase brand recognition and purchase intent over all other forms of advertising mediums. Transport truck advertising is the holy grail because it is unique, mobile and can reach geographical areas that billboards can’t reach.

The brand building quality of OOH has long been recognized. The research proves that OOH is able to drive strong increased, sustainable short term sales among power users (15% or more of ad spend in OOH) showing a 22% uplift in immediate short term sales activation versus non-users.