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Across all categories, Out-Of-Home advertising (OOH) performed within the top 3 of all media studied. OOH’s RROI is trending up over time, whereas other major media are at best, flat.
OOH appears to be the most straightforward and honest medium that works best in pure advertising mode. People see OOH ads while they are on the go, when they are most receptive to useful information.
New research finds it can also trigger short-term consumer behaviour and drive new customers to engage with brands on their smartphone.
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