What IS a Brand?

There is probably no marketing term more overused or more misunderstood than “branding.” Google “what is a brand” and you will get 809,000,000 results – no wonder there is confusion!

For every brilliant piece of true branding work, there are hundreds of examples of tweaked logos, updated slogans and new colour palettes passed off as branding.

*You need to have a vision for your brand, so you can set it apart from your competitors and establish success.*

In today’s crowded world of infinite choices, a strong brand is an important strategy for connecting with customers. But before you spend time, effort and money on branding, make sure you truly understand what it means for your business, destination or organization. And, remember, your brand isn’t just your logo.

Determine what is your *end goal*. What problem are you trying to solve?
What opportunity are you trying to capitalize on?

Identify your audience and get to know them. *And remember you can’t be everything to everyone.*

**Your brand is derived from who you are, who you want to be and who perceive you to be (source entrepreneur.com)*

**Branding is all of the ways you establish an image of your company in your customer’s eyes (source shopify.ca)*

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitor’s.

Whether you have national presence or a community-based retail shop, it is important that every time a consumer interacts with your service or uses your product, they gain the right experience and leave feeling like they have benefited in one way or another. Providing a positive lasting effect or feeling will encourage consumers to come back for that same experience or recommend it to others.

So, how do you get people to take notice and pay attention to your message? In a nutshell, you have a brand experience to share. It’s like being a great storyteller, great storytelling in advertising begins with first impressions. First impressions that can be considered windows of opportunities with very little time to be absorbed. That is why BIG RIG WRAPS TRANSPORT TRUCK ADVERTISING is the ideal form of advertising for so many types of products and services. Why? Sometimes your message needs to be captured in the blink of an eye, and BIG RIG WRAPS TRANSPORT TRUCK ADVERTISING offers the ability for your message to do just that.

Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the premier provider of large-scale outdoor advertising on trucks up to 53 feet. Through a series of partnerships created with fleet truck owners, graphic designers, and certified installers, we make it possible and affordable for companies to take their advertising on the road, locally, regionally, nationally and internationally, even if they don’t own their own fleet. Learn more about Big Rig Wraps here.