Consumer research shows that OOH can increase purchase intent of products and services

OOH! Brand Builder & Sales ActivatorConsumer research shows that OOH can increase purchase intent of products and services.  
W2018 Research Studies source: Canadian Out Of Home Marketing and Measurement Bureau (COOMB)

Celebrating their 150th anniversary with Canada 150, Moosehead used eye catching OOH executions at iconic locations. They wrapped transit shelters and filled them with beer bottles. Consumer-contributed messages were inscribed on the bottles with creative artwork supporting the supporting brand’s concept.

Main Message Key Feedback
Those who understood the message felt that it showed that Moosehead was ‘proudly Canadian’.

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Aimed at specific target audiences in the Greater Toronto Area, this OOH campaign set out to show what really inspires people to search for cars on Kijiji. Commuter patterns and demographic data mapping was used to place the creative executions (9 in total) in contextual environments and targeted neighbourhoods. (e.g. Busy Mom targeted creative in Leaside and GO Transit stations; Student targeted creative adjacent to campuses and popular bars; Affluent male targeted creative on the Gardiner, Bay Street etc…).

Main Message Key Feedback
Strong brand identification. Some interpreted it as an ad to sell on Kijiji, some that Kijiji is a place to find anything… both subtle misinterpretations still beneficial to the brand.

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LEGO Batman Movie
To celebrate the release of The LEGO Batman Movie, Warner Bros. Pictures Canada executed an extensive OOH campaign including subway train wraps, station murals, DOOH and experiential stunts. Exciting creative promoted the film’s opening while showcasing a number of new characters both good and evil.

Main Message Key Feedback
Funny and bright ads drove interest in the movie.

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Outdoor advertising consistently proves to increase brand recognition and purchase intent over all other forms of advertising mediums. Transport truck advertising is the holy grail because it is unique, mobile and can reach geographical areas that billboards can’t reach.

To see more case studies published by COOMB, click here

See more:

How Brands Build Trust Through OOH (Out of Home) Advertising?

Out-Of-Home Advertising Generates Higher RROI* – Above The Average Of All Media Analyzed.

Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the premier provider of large-scale outdoor advertising on trucks up to 53 feet. Through a series of partnerships created with fleet truck owners, graphic designers, and certified installers, we make it possible and affordable for companies to take their advertising on the road, locally, regionally, nationally and internationally, even if they don’t own their own fleet. Learn more about Big Rig Wraps here.

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