Blogs

Values-based Marketing

Values-based Marketing

Values-based marketing is a marketing strategy that appeals to your customers’ values and ethics. The strategy focuses on making a genuine connection with the customer beyond interest in a product or service.  A values-based marketing strategy can help your brand...

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Spot The Trucks Rewards Program

Spot The Trucks Rewards Program

New app launched by Big Rig Wraps puts a new spin on old advertising forms Hot off the press, a new app launched by transport truck advertising company Big Rig Wraps, adds depth and a touch of fun to traditional marketing formats, something that’s sorely needed during...

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OOH Amplifies Other Media

OOH Amplifies Other Media

Out of Home (OOH) amplifies other media with the highest attributiongiven to digital channels, boosting the business effects of any onlineadvertising (by 31%), paid-social (by 56%), and search (by 80%). This boost of brand quality/esteem is credited to OOH’s role...

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Remembrance Day Rally For Veterans

Remembrance Day Rally For Veterans

Connecting GTA is hosting their first annual Remembrance Day Rally for Veterans to commemorate our war veterans and support The Royal Canadian Legion. The rally will include a group of transport trucks supplied by Big Rig Wraps and over 40 vehicles driving on a...

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ALS Truck

ALS Truck

Amyotrophic Lateral Sclerosis (also known as ALS, Lou Gehrig’s disease, or motor neuron disease) is a disease that gradually paralyzes people because the brain is no longer able to communicate with the muscles of the body that we are typically able to move at will....

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Spot The Trucks App Launch

Spot The Trucks App Launch

We are thrilled to announce that we have launched Spot The Trucks app! This app will give you the opportunity to earn free gifts and prizes when you see a truck with an ad on it. How Does it Work? Receive 1 point for every photo you submit with app (must be a truck...

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Canada Day 2021

Canada Day 2021

  There are times when I feel disgusted with the human race and embarrassed to be human. Today is one of those days.   With the discovery of another 182 unmarked graves at Cranbook,  B.C, residential school, I feel sick, horrified and profoundly sad. How did this...

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Recent Posts

How to think like a Media Planner

How to think like a Media Planner

How to think like a Media Planner Media planning is a critical perspective of any business. Now, with the growing media platforms in the world, it is even more challenging to keep track of the media. Anyone who is doing OOH for a long time knows that it's a...

A million impressions

A million impressions

A million impressions Guest BlogMobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900. It all began with painting, followed by hand-cutting, die-cutting,...

A million impressions with Mobile Advertising

A million impressions with Mobile Advertising

A million impressions with Mobile Advertising Guest Blog Mobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900. It all began with painting, followed by...

9 Things you need to know about the state of media buying

9 Things you need to know about the state of media buying

9 Things you need to know about the state of media buying Guest Blog In the past, media buying was much less complex. Today – in the very worst cases – it can consist of multiple actors and shifting layers. Yet, even with all the benefits of programmatic buying, there...

How To Run A Successful Truck Advertising Campaign?

How To Run A Successful Truck Advertising Campaign?

Your ad is on the truck - how exciting! Now here's what you need to do to make that truck advertising campaign effective: Use the image on the truck in ALL of your marketing. It should be the cover on all your social media pages and the first thing they see on your...

OOH Brand Builder & Sales Activator

OOH Brand Builder & Sales Activator

  OOH! Brand Builder & Sales Activator   Written by Canadian Out of Home Marketing & Measurement Bureau, September 26, 2018   An analysis of the IPA Databank case studies showed that OOH is a highly versatile channel capable of building brands and activating...

Big Rig Wraps Strides Towards a “GREEN” Future

Big Rig Wraps Strides Towards a “GREEN” Future

Green Trucking? When Big Rig Wraps launched, we created a new method for large-scale advertising. In addition to being highly effective for growing businesses, it is affordable - even for modest budgets. Big Rig Wraps is also creating a more sustainable world. Curious...

OOH Brand Builder & Sales Activator

How to Target Millennials With Billboard Advertising

When most people think about Millennials, they imagine a tech-savvy and knowledgeable demographic that is increasingly influential—which is why so many marketers believe that online channels offer the most effective way to convert Millennial leads and generate a...

OOH Brand Builder & Sales Activator

How Brands Build Trust Through OOH (Out of Home) Advertising

How Brands Build Trust Through OOH (Out of Home) Advertising? OOH advertising has the potential to reach a wide range of audiences at the same time across different geographic locations In the modern age, it is becoming increasingly important that brands be able to...

OOH Brand Builder & Sales Activator

Key Part of Your Marketing Plan

Why Transport Truck Advertising Should be a Key Part of Your Marketing Plan Outdoor Advertising is the oldest form of advertising and is far from diminishing, in fact it is now the second fastest growing ad medium after mobile, based on average weekly consumer...

That’s a Wrap!

That’s a Wrap!

Transport truck advertising could be the next big thing in marketing By Carter Hammett If you asked Angela Baltkois what she imagined her career path would look like in five years, it’s probably safe to say that her vision didn’t include 50 feet of vinyl. But that’s...

OOH Brand Builder & Sales Activator

OOH & Digital Media – The ​Happiest Marriage On The Block​

OOH (out of home)​ ​advertising is not just a vehicle for raising awareness, it can also drive purchase consideration and intent, and be used to communicate brand positioning.​ ​The scale, viewability and dramatic effect of outdoor advertising helps marketers...

OOH Brand Builder & Sales Activator

What IS a Brand?

There is probably no marketing term more overused or more misunderstood than “branding.” Google “what is a brand” and you will get 809,000,000 results - no wonder there is confusion! For every brilliant piece of true branding work, there are hundreds of examples of...

OOH Brand Builder & Sales Activator

Facebook For Business

Facebook is an excellent platform for finding new customers and nurturing existing customer relationships. Having a Facebook page for your business is just as important as having a web site or phone number. You have a Facebook page for your business, what should you...

OOH Brand Builder & Sales Activator

How To Design An Effective Transport Truck *Ad*

*1. LESS IS MORE – KEEP IT SIMPLE*. Your ad should be a clear and brief expression of one idea. *2. RULE OF THUMB: 7 WORDS OR LESS. *Use short simple words with quick and easy comprehension and limit or eliminate punctuation. *3. FIVE TO SEVEN SECONDS*. Your target...

OOH Brand Builder & Sales Activator

Is Transport Truck Advertising The Best Form Of Advertising?

According to the Outdoor Advertising Association, Outdoor Advertising (Transport Truck Advertising) is one of the most effective mediums of communication. It reaches a mobile, mass-audience of daily commuters - think about it, how much time do you spend driving to and...

OOH Brand Builder & Sales Activator

Guide to setting and achieving your 2017 goals

There is one common mistake most of us make when it comes to setting goals - we set deadlines but not a schedule. We focus on the end goal that we want to achieve and the deadline we want to do it by. A better way to approach your goals is to set a schedule or a plan...

OOH Brand Builder & Sales Activator

Supercharge your Christmas Sales

Regardless of what type of business you have and whether it's a product or a service, Christmas is a perfect opportunity to boost your sales and brand awareness. Even if your products or services are not directly related to Christmas, you should still devise a...

OOH Brand Builder & Sales Activator

Brand loyalty is on the decline as Canadians become “deal hunters.”

Brand loyalty is on the decline as Canadians become “deal hunters.” Brand loyalty is on the decline as Canadians become “deal hunters.” Forty-five per cent of Canadians say they are not as brand loyal as they were a few years ago; an increase from 33% in 2014....

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