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Fleet graphics. Here to stay

by | Mar 2, 2021 | News

Despite the increasingly digital world, Out-Of-Home (OOH) Advertising which includes fleet graphics remains an extremely effective marketing tool.

Fleet branding help to connect with consumers on the go in a bold and memorable way to help build brand awareness.

In a recent study made by Nielsen in 2016, US travellers travel an average of 159 miles per week. 64% of these US travellers notice vehicle graphics.

Vehicle graphics today are one of the most cost-effective form of advertising, they are also a powerful way to connect with consumers on the go.

In this recent study, vehicle marketing results in a 97% message recall compared to a 19% retention for stationary signs.

Record levels of consumer and passenger miles driven each day make mobile media a powerful marketing spend.

Fleet branding often connects with consumers along their path to purchase and helps keep your brand top of mind.

Here are a few Driver Statistics:

  • 3 Hrs. 14 min on average spent driving or riding in vehicle each day (Mon- Fri)
  • 135 miles traveled on average per week
  • 35% used online search engine to look for OOO advertiser
  • 22% visited an advertisers website
  • 14% snapped a photo of an ad (Nielsen OOO Advertising Study 2016)

Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the premier provider of large-scale outdoor advertising on trucks up to 53 feet. Through a series of partnerships created with fleet truck owners, graphic designers, and certified installers, we make it possible and affordable for companies to take their advertising on the road, locally, regionally, nationally and internationally, even if they don’t own their own fleet. Learn more about Big Rig Wraps here.

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