When most people think about Millennials, they imagine a tech-savvy and knowledgeable demographic that is increasingly influential—which is why so many marketers believe that online channels offer the most effective way to convert Millennial leads and generate a...
How Brands Build Trust Through OOH (Out of Home) Advertising? OOH advertising has the potential to reach a wide range of audiences at the same time across different geographic locations In the modern age, it is becoming increasingly important that brands be able to...
Transport truck advertising could be the next big thing in marketing By Carter Hammett If you asked Angela Baltkois what she imagined her career path would look like in five years, it’s probably safe to say that her vision didn’t include 50 feet of vinyl. But that’s...
OOH (out of home) advertising is not just a vehicle for raising awareness, it can also drive purchase consideration and intent, and be used to communicate brand positioning. The scale, viewability and dramatic effect of outdoor advertising helps marketers...
There is probably no marketing term more overused or more misunderstood than “branding.” Google “what is a brand” and you will get 809,000,000 results - no wonder there is confusion! For every brilliant piece of true branding work, there are hundreds of examples of...
Facebook is an excellent platform for finding new customers and nurturing existing customer relationships. Having a Facebook page for your business is just as important as having a web site or phone number. You have a Facebook page for your business, what should you...
*1. LESS IS MORE – KEEP IT SIMPLE*. Your ad should be a clear and brief expression of one idea. *2. RULE OF THUMB: 7 WORDS OR LESS. *Use short simple words with quick and easy comprehension and limit or eliminate punctuation. *3. FIVE TO SEVEN SECONDS*. Your target...
According to the Outdoor Advertising Association, Outdoor Advertising (Transport Truck Advertising) is one of the most effective mediums of communication. It reaches a mobile, mass-audience of daily commuters - think about it, how much time do you spend driving to and...
There is one common mistake most of us make when it comes to setting goals - we set deadlines but not a schedule. We focus on the end goal that we want to achieve and the deadline we want to do it by. A better way to approach your goals is to set a schedule or a plan...
Regardless of what type of business you have and whether it's a product or a service, Christmas is a perfect opportunity to boost your sales and brand awareness. Even if your products or services are not directly related to Christmas, you should still devise a...
