51% of advertisers expect to invest more in Out of Home Advertising in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy and Talon America. Jim Wilson, CEO of Talon America said that “consumers have returned to the great...
Debunking the Myths About Truck Advertising
While advertisers may recall OOH’s past as a clunky, difficult to manage format, modern technology has ushered in a new era of outdoor, especially, truck advertising. “An increasing number of consumers are cutting their cable and reporting widespread distrust in...
OOH Advertising Works At Every Stage Of The Sales Funnel
According to the Comscore Online Activation Study conducted by the Outdoor Advertising Association of America (OAAA) in May this year, Out of Home (OOH) Advertising remains at the top of the sales funnel for High Impact while also moving down the funnel, driving...
Human Trafficking And How To Fight It
Human trafficking is one of the fastest-growing crimes worldwide and is a serious criminal offence under the Criminal Code of Canada. Often described as modern-day slavery, this crime robs its victims -who are mostly women and children- of their most basic human...
Advertising In A Recession
The economy is expected to take years to recover from the mark COVID has left in the world. When consumer spending drops significantly during an economic downturn, companies often slash their marketing and advertising budgets, that means recessionary spending mode is...
OOH is Experiencing a Major Post-Pandemic Revival
OOH Advertising is experiencing a post-pandemic notoriety that’s resulting in paving the way for a traditional marketing renaissance. Consumers are noticing their physical surroundings more now than before the pandemic. “Being back in person is igniting a...
ALS Walk For Memories
Amyotrophic Lateral Sclerosis (also known as ALS) is a disease that gradually paralyzes people because the brain can no longer communicate with the muscles of the body that we can normally move at will. This year, on Saturday June 4th, the ALS Society of Canada held...
Unbeatable Warriors Truck Campaign
Following Big Rig Wraps’ commitment to supporting and raising awareness on social justice causes, we’re very honoured to have launched the Unbeatable Warriors truck campaign in support of Little Warriors. They're a national, charitable organization focused on the...
Know Human Trafficking Truck Campaign
Big Rig Wraps is fully committed to supporting and raising awareness on social justice causes, that’s why we’re proud and honored to help support the Know Human Trafficking truck advertising campaign. Supported by the Women’s Trucking Federation of Canada, Ontario...
Fleet Wrap Effectiveness
How effective are fleet graphics in the modern world? The growing digital age has left many companies wondering if fleet graphics are still an effective method to promote their brands. While it’s easy to quantify the effectiveness of digital ads, how do you measure...