OOH Advertising Works At Every Stage Of The Sales Funnel

by | Oct 27, 2022 | homepage, News, Stats

According to the Comscore Online Activation Study conducted by the Outdoor Advertising Association of America (OAAA) in May this year, Out of Home (OOH) Advertising remains at the top of the sales funnel for High Impact while also moving down the funnel, driving action and spurring purchases.

The study highlights how OOH and Online work together to increase your company’s ROI.

Here’s some key stats:

OOH drives online search – 41% of people who see an OOH ad will use a search engine to gain more information about the product or service.

OOH helps activate online video viewing – 30% of people searched for a video after seeing an OOH ad. 

OOH drives website traffic – 28% of people visited a website after seeing an OOH ad

OOH drives online sales – 20% of people exposed to an OOH ad make a purchase online. 

Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the premier provider of large-scale outdoor advertising on trucks up to 53 feet. Through a series of partnerships created with fleet truck owners, graphic designers, and certified installers, we make it possible and affordable for companies to take their advertising on the road, locally, regionally, nationally and internationally, even if they don’t own their own fleet. Learn more about Big Rig Wraps here.

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