The launch of the 13th and 14th trucks in support of the Know Human Trafficking Truck Advertising Campaign took place on Tuesday, July 11th at Steinman Transportation 215 Belfield Road Etobicoke, Ontario. This truck launch consisted of two trucks sponsored by Steinman...
The Know Human Trafficking Truck Advertising Campaign was born as a tool to help raise public awareness about human trafficking and educate people about how they can help those at risk. With this form of modern-day slavery on the rise all around Canada, it is...
Emerging B2B Advertising Trends and How Companies Can Use Personalization to Increase Ad Relevance The online advertising industry is constantly evolving, and by 2023 new trends and technologies are expected to transform the way advertisers reach and connect with...
As we head into 2023, small businesses are poised to take advantage of some exciting new marketing trends. With advances in technology and changes in consumer behavior, businesses of all sizes have new opportunities to reach their target audiences and build strong...
The truck advertising scene in North America has cemented itself as a pretty creative business where agencies go out of their way to showcase products and services in a very striking way with the campaigns they create. But truck advertising around the world is also...
51% of advertisers expect to invest more in Out of Home Advertising in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy and Talon America. Jim Wilson, CEO of Talon America said that “consumers have returned to the great outdoors...
While advertisers may recall OOH’s past as a clunky, difficult to manage format, modern technology has ushered in a new era of outdoor, especially, truck advertising. “An increasing number of consumers are cutting their cable and reporting widespread distrust in...
According to the Comscore Online Activation Study conducted by the Outdoor Advertising Association of America (OAAA) in May this year, Out of Home (OOH) Advertising remains at the top of the sales funnel for High Impact while also moving down the funnel, driving...
Human trafficking is one of the fastest-growing crimes worldwide and is a serious criminal offence under the Criminal Code of Canada. Often described as modern-day slavery, this crime robs its victims -who are mostly women and children- of their most basic human...
The economy is expected to take years to recover from the mark COVID has left in the world. When consumer spending drops significantly during an economic downturn, companies often slash their marketing and advertising budgets, that means recessionary spending mode is...
