DELIVERING A MESSAGE During these unprecedented times of the COVID 19 pandemic that has paralyzed the world, we all seem to be holding our breath waiting to exhale. I truly believe that every single human being across all nations has been affected in some way. As...
DELIVERING A MESSAGE During these unprecedented times of the COVID 19 pandemic that has paralyzed the world, we all seem to be holding our breath waiting to exhale. I truly believe that every single human being across all nations has been affected in some way. As...
In a survey of over 35,000 consumers globally just 8% thought brands should stop advertising. Consumers feel that brands should use a reassuring tone, offer a positive perspective and communicate brand values. There is a clear expectation that companies should play...
Shelley Uvanile-Hesch. Photo Credit – In Motion Photography / Ron McCallum Sponsor a trailer with public service messagingWomens Trucking Federation of Canada. Photo Credit – In Motion Photography / Ron McCallum See Photo GallerySee Photo GalleryWe are in an...
Cambridge, ON – A Canadian trucker is getting back in the truck for the first time since a tragic day last year in order to do her part to implore people to “stay home” amid the COVID-19 pandemic. Shelley Uvanile-Hesch has been a company driver for Cambridge, ON-based...
CAMBRIDGE, Ont. – Shelley Uvanile-Hesch is back on the road, even if the message on the side of the truck driver’s trailer is imploring Canadians to stay home. The message is clear. “Stay Home. Save Lives.” The masked medical personnel pictured on the vehicle wrap...
Shelley Uvanile-Hesch hopes people will think twice about leaving home during the COVID-19 pandemic after seeing her trailer as she moves vital goods between Canada and the United States. Canadian truck driver Shelley Uvanile-Hesch has a message for anyone who thinks...
Ontario’s labor minister has sharply criticized businesses that deny bathroom access to truckers, calling it a disgrace.Truck drivers are being denied basic necessities as they deliver essentials in this pandemic Across Canada, truck drivers and couriers are being...
Do the Pause and Pivot … …DURING MARKET DOWNTURNS TO GROW INSTEAD OF RETRACTSwift market shifts require marketing pivots, but only if you think it heralds in a long-term economic slowdown. Deciding when to “stay the course” as a business owner or when to pivot...
COVID-19 ACTION PLAN FOR BUSINESS 8 Steps You Can Take To Survive The Crisis by Anthony Thomas CFO, BIG RIG WRAPSCoronavirus or COVID-19 has affected the health of communities worldwide, and most businesses are already feeling the effects of the virus. Staying up to...
