by Big Rig Wraps | Dec 19, 2022 | News, Stats
51% of Advertisers to Invest More in OOH in 2023 51% of advertisers expect to invest more in Out of Home Advertising in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy and Talon America. Jim Wilson, CEO of Talon America...
by Big Rig Wraps | Oct 27, 2022 | News, Stats
Debunking the Myths About Truck Advertising While advertisers may recall OOH’s past as a clunky, difficult to manage format, modern technology has ushered in a new era of outdoor, especially, truck advertising. “An increasing number of consumers are cutting their...
by Big Rig Wraps | Oct 27, 2022 | News, Stats
OOH Advertising Works At Every Stage Of The Sales Funnel According to the Comscore Online Activation Study conducted by the Outdoor Advertising Association of America (OAAA) in May this year, Out of Home (OOH) Advertising remains at the top of the sales funnel for...
by Big Rig Wraps | Jul 20, 2021 | News
Your Ad Copy Should Be Efficient Too Back in 2001 the billboard industry told us to keep the word count to 10 words or less. Ted Ward, the retired Geico CMO told me soon after that he wanted us to find a way to use 3 words only: GEICO, SAVE and MONEY. Figure it out,...
