by Big Rig Wraps | Mar 4, 2023 | Campaign Games
Famous Advertising Campaigns Who remembers “Ancient Chinese Secret” and Calgon Take Me Away”? Was era was this ad from? 1) 1950s 2) 1960s 3) 1970s What era was this ad from? The correct answer is 1970s! “Ancient Chinese Secret” and “Calgon Take...
by Big Rig Wraps | Jan 26, 2023 | homepage, News
Creative Truck Ads Around The World The truck advertising scene in North America has cemented itself as a pretty creative business where agencies go out of their way to showcase products and services in a very striking way with the campaigns they create. But truck...
by Big Rig Wraps | Dec 19, 2022 | homepage, News, Stats
51% of Advertisers to Invest More in OOH in 2023 51% of advertisers expect to invest more in Out of Home Advertising in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy and Talon America. Jim Wilson, CEO of Talon America...
by Big Rig Wraps | Oct 27, 2022 | homepage, News, Stats
Debunking the Myths About Truck Advertising While advertisers may recall OOH’s past as a clunky, difficult to manage format, modern technology has ushered in a new era of outdoor, especially, truck advertising. “An increasing number of consumers are cutting their...
by Big Rig Wraps | Oct 27, 2022 | homepage, News, Stats
OOH Advertising Works At Every Stage Of The Sales Funnel According to the Comscore Online Activation Study conducted by the Outdoor Advertising Association of America (OAAA) in May this year, Out of Home (OOH) Advertising remains at the top of the sales funnel for...
