For every brilliant piece of true branding work, there are hundreds of examples of tweaked logos, updated slogans and new colour palettes passed off as brand strategy. When it comes to destination branding, the landscape gets even more complicated. It’s one thing to...
When our company CEO, Angela Baltkois, started Big Rig Wraps, her goal was to be the best in the business. And for the past years, every decision we’ve made has been in support of that goal. So, if you’re considering us to promote your brand on one of our trucks or...
Guest Blog; written by Turbo Images (our installation partner) Fleet advertising isn’t just for showing off your brand and doing “conventional” marketing. It can also be used to show the goodwill your company creates! Did you know that 73% of Americans consider a...
The Internet has been slowly morphing the workforce into something new for years. With the prevalence of work-from-home orders and layoffs, scores of people have begun looking at technology and Internet-based careers. It should go without saying that these are the...
Big Rig Wraps practices social responsibility and strives to contribute to making positive change through awareness campaigns and sharing messages of hope. Racism and social injustice have happened for centuries. Unconscionably it still continues to exist today. The...
Consumers are more likely to purchase from companies that take a stand on causes that align with their values. Companies have the power to make a difference and effect change. 67 percent of consumers recognize that brands are raising awareness about social justice...
Out-of-Home advertising on truck ads taps into the buying behaviours of consumers who spend 70% of their time outside the home.* In fact, after seeing an outdoor ad, 38% of people are likely to visit a website or send a message on Facebook; and 48% are more likely to...
As part of our ongoing commitment to our clients and the business community we would like to introduce Connecting GTA to you along with a special membership offer! Connecting GTA is a private networking club for businesses of diverse backgrounds to connect,...
In July, more than 1,100 advertisers boycotted Facebook in protest over its hate speech and misinformation policies. Global brands such as Starbucks, Diageo, Verizon, The North Face and Ben & Jerry’s pulled their marketing dollars in order to put pressure on the...
A group effort Big Wraps Transport Trucks Advertising based in Oakville, Ont., but with offices in Newcastle, Ont. and Buffalo, N.Y., has done several trailer wraps to thank frontline workers. One of its most famous was that done for the Women’s Trucking Federation of...
