Dr. Fabio Di Stefano is the man behind Dr. D’s Super 7. He is an established chiropractor, kinesiologist and certified acupuncturist who has been practising for more than 15 years. After Dr. Di Stefano established his multi-disciplinary pain treatment centre, PROMEDX Therapeutics Inc., he discovered the majority of his patients were dealing with chronic pain from conditions such as rheumatoid arthritis, osteoarthritis and fibromyalgia. This sparked a keen interest in finding ways to help his patients complement his treatment at home. As a result Dr. D’s Super 7 product was born.
In 2018, Dr. DiStefano decided to use transport truck advertising to increase brand exposure for Dr. D’s Super 7 pain relief. He booked a 53 ft transport truck with a route covering Ontario, Michigan and New York.
The Super 7 truck is seen by thousands daily and has resulted in massive brand exposure, leading to increased online product sales.