The Business Advisory Centre Durham (BACD) is a not-for-profit organization that was incorporated in 1999. They are funded by the Ministry of Economic Development  and the Regional Municipality of Durham.  BACD is one of 54 SBEC’s (Small Business Enterprise Centres) in Ontario and strives to inspire entrepreneurs to build successful businesses. They guide their clients to increase their chance of success and survival by providing:<
  • Business Advisory Services
  • Business Training. Mentoring & Workshops
  • Entrepreneurship Funding Programs
  • Networking Opportunities

Although BACD has served Durham Region for more than 20 years, many local businesses and members of the community do not realize that they exist. Fewer are aware of the many excellent programs they offer for entrepreneurs and businesses.

As a not-for-profit, they have a limited budget and funding available for advertising the many programs and services they provide. The BACD embraced the idea of transport truck advertising as a way to increase awareness of them in the community.

Having used transit advertising in the past, the BACD understood the value out-of-home, mobile advertising delivers. Big Rig Wraps designed a Special Focus Truck program with a Durham Region only route for BACD. We sourced partner businesses and obtained logo sponsorships to help offset BACD’s costs.

Supporting Business #1

Claudine Pereira, The Pink Coach

Claudine is a business coach and consultant with a passion for helping people. After a successful 20-year career training and managing large teams in the corporate world, she decided to share her knowledge and experience through coaching others.

Claudine offers a unique, hands-on approach tailored to the needs of her individual clients. Through a series of training workshops such as “How to Sell Like a Beach Vendor”; “How to Serve Like a Flight Attendant” and individual coaching, she has helped hundreds of men and women reach their goals and achieve success.

Claudine jumped at the opportunity to partner with BACD and join their truck campaign. As a regular trainer at BACD, Claudine is a natural fit on the truck as she shares a similar target audience.

Visit The Pink Coach web site:

Supporting Business #2

The Kidney Foundation has been a Big Rig Wraps client since 2016. They have two 53 ft transport trucks promoting their brand in Ontario and Quebec. 

The BACD truck is an ideal fit for promoting their organization in the Durham Region.

To see more information about The Kidney Foundation trucks, click here.

Visit The Kidney Car web site:


Big Rig Wraps hosted a public truck launch event to display the BACD truck. The event was attended by BACD clients, media outlets, local politicians and members of the community.

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