Big Rig Wraps

Transport truck advertising reaches 82% of North Americans

The average driver spends 1.5 hours in their vehicle daily and 70% of a consumer’s day is spent outside the home.

According to Facebook’s own business insights, nearly four in 10 adults (or 38%) claim to have visited a specific page or website in direct response to viewing an OOH ad. A further 25% posted on Instagram after seeing a billboard, and these figures hint at the capacity of OOH media for driving targeted online traffic.

In more general terms, Neilsen reported in 2018 that 46% of their respondents conducted an online search after interacting with an OOH advert, with this medium trailing only behind television when it comes to triggering online activity.

83% of people recall having seen OOH advertising within the last 30 minutes before shopping, making OOH the dominant medium within “the last window of influence” – i.e. just before people shop. Source: JCDecaux

Big Rig Wraps

Transport truck advertising reaches 82% of North Americans

The average driver spends 1.5 hours in their vehicle daily and 70% of a consumer’s day is spent outside the home.

Elevate Your Brand

Using sophisticated new research technology, the Traffic Audit Bureau (TAB) has developed an accurate way to measure the effectiveness of fleet graphics and truck advertising.

For the first time, truck advertising impressions and cost can be pinpointed just as reliably as print and broadcast media.

The (TAB) research puts meaningful numbers behind what consumers have been saying for years.

91% of all people notice the words and pictures on trucks

75% develop an impression about the company and its products/services

29% would make a buying decision based on the impression they got from the vehicle

96% of people surveyed said fleet graphics have more impact than billboards

Consider these statistics compiled by the Outdoor Advertising Association:
One vehicle wrap generates between 30,000 and 70,000 impressions daily

Fleet vehicle advertising boosts name recognition 15 times more than any other form of advertising

30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see

More than 95% are reached by media targeting vehicle drivers and passengers

The Becker Group conducted a recent study concerning the effectiveness of vehicle and mobile advertising:
98% thought the ads created a positive image of the advertised business

97% were able to recall the advertisement on the truck

96% believed that that mobile advertising had a greater impact than billboard advertising