Why Transport Truck Advertising Should be a Key Part of Your Marketing Plan
Outdoor Advertising is the oldest form of advertising and is far from diminishing, in fact it is now the second fastest growing ad medium after mobile, based on average weekly consumer exposure.
In today’s complex media environment, finding effective ways to deliver branded messages is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Consumers spend money and actively look for information while they are going about their daily routine. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go. Location-based mobile and out-of-home media are part of a larger ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Is transport truck advertising a good fit for your brand?
Book a meeting today with our Brand Strategists 1 855 972 7463 ext 203