Why Transport Truck Advertising Should be a Key Part of Your Marketing Plan
Outdoor Advertising is the oldest form of advertising and is far from diminishing, in fact it is now the second fastest growing ad medium after mobile, based on average weekly consumer exposure.
In today’s complex media environment, finding effective ways to deliver branded messages is one of the biggest challenges facing advertisers. Traditional methods of advertising have become less effective as consumers spend less time in places where marketers have traditionally had an advantage in reaching them. In addition, consumer attention has fragmented across multiple channels as media options and device platforms increasingly diversify.
Consumers spend money and actively look for information while they are going about their daily routine. According to Google, more than 50% of all mobile searches have local intent, and 17% of search happens while consumers are on the go. Location-based mobile and out-of-home media are part of a larger ecosystem that effectively amplifies brand messages to create a deeper level of engagement with active consumers.
Is transport truck advertising a good fit for your brand?
Book a meeting today with our Brand Strategists 1 855 972 7463 ext 203
YOUR UP NEXT BC! TRUXPO 2018 When: Saturday, May 12, 1:00 pm Where: The Loft Northlands Tradex Centre 1190 Cornell Street, Abbotsford, BC Pre-register for a FREE PASS to Truxpo using OBAC’s VIP code TRUX1063. Click here for more info: lnkd.in/dfTK7im
Professional drivers: you can pick up your Salute registration form at the OBAC booth anytime during the show Truxpo: Booth 656. *Drivers must show proof of a current commercial driver’s license to be part of the group photo. ... See MoreSee Less
Congratulations to Westcan Driver Douglas McGowan, 2018 Highway Star of the Year!Congratulations to Westcan Driver Douglas McGowan, 2018 Highway Star of the Year! We couldn't be prouder of you, Doug! ... See MoreSee Less
Congratulations Johanne Couture 1 of 5 lucky winners of the Sharp Transportation diecast truck. The other winners George Brant, Heather Smith, Calvin Cole and Jeff Moore . Thank you for helping us support Trucking For A Cure !! ... See MoreSee Less