STATISTICS - Transport Truck Advertising



We collected data from GPS tracking devices in trucks with routes from Peterborough to Mississauga over a 4-week period. The GPS system tracked the number of vehicles passing our trucks.
An average of 50,000 vehicles a day passed our trucks!

When you consider the cost of various forms of advertising this offers you the lowest (CPM) cost per thousand impressions* of any type of advertising available today.

*impressions = number of cars that pass the truck

The Becker Group conducted a recent study concerning the effectiveness of vehicle and mobile advertising.

  • 98% thought the ads created a positive image of the advertised business.
  • 97% were able to recall the advertisement on the truck.
  • 96% believed that that mobile advertising had a greater impact than billboard advertising.

(Source 3M Canada)

Consider these statistics compiled by the Outdoor Advertising Association:

  • More than 95% are reached by media targeting vehicle drivers and passengers.
  • One vehicle wrap generates between 30,000 and 70,000 impressions daily.
  • Fleet vehicle advertising boosts name recognition 15 times more than any other form of advertising.
  • 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.