STATISTICS - Big Rig Wraps Transport Truck Advertising

STATISTICS

Elevate Your Brand

The Becker Group conducted a recent study concerning the effectiveness of vehicle and mobile advertising:

  • 98% thought the ads created a positive image of the advertised business
  • 97% were able to recall the advertisement on the truck
  • 96% believed that that mobile advertising had a greater impact than billboard advertising

Consider these statistics compiled by the Outdoor Advertising Association:

  • One vehicle wrap generates between 30,000 and 70,000 impressions daily
  • Fleet vehicle advertising boosts name recognition 15 times more than any other form of advertising
  • 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see
  • More than 95% are reached by media targeting vehicle drivers and passengers