STATISTICS | Big Rig Wraps Transport Truck Advertising

Elevate Your Brand

Using sophisticated new research technology, the Traffic Audit Bureau (TAB) has developed an accurate way to measure the effectiveness of fleet graphics and truck advertising. For the first time, truck advertising impressions and cost can be pinpointed just as reliably as print and broadcast media.

The (TAB) research puts meaningful numbers behind what consumers have been saying for years:

  • 91% of all people notice the words and pictures on trucks
  • 75% develop an impression about the company and its products/services
  • 29% would make a buying decision based on the impression they got from the vehicle
  • 96% of people surveyed said fleet graphics have more impact than billboards

The Becker Group conducted a recent study concerning the effectiveness of vehicle and mobile advertising:

  • 98% thought the ads created a positive image of the advertised business
  • 97% were able to recall the advertisement on the truck
  • 96% believed that that mobile advertising had a greater impact than billboard advertising

Consider these statistics compiled by the Outdoor Advertising Association:

  • One vehicle wrap generates between 30,000 and 70,000 impressions daily
  • Fleet vehicle advertising boosts name recognition 15 times more than any other form of advertising
  • 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see
  • More than 95% are reached by media targeting vehicle drivers and passengers