The average driver spends 1.5 hours in their vehicle daily and 70% of a consumer’s day is spent outside the home.

Transport truck advertising reaches 82% of North Americans and 46% of consumers visit brand websites or social media pages after seeing an ad on a truck.

Elevate Your Brand

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Using sophisticated new research technology, the Traffic Audit Bureau (TAB) has developed an accurate way to measure the effectiveness of fleet graphics and truck advertising.

For the first time, truck advertising impressions and cost can be pinpointed just as reliably as print and broadcast media.

The (TAB) research puts meaningful numbers behind what consumers have been saying for years.

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91% of all people notice the words and pictures on trucks

75% develop an impression about the company and its products/services

29% would make a buying decision based on the impression they got from the vehicle

96% of people surveyed said fleet graphics have more impact than billboards

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Consider these statistics compiled by the Outdoor Advertising Association:
One vehicle wrap generates between 30,000 and 70,000 impressions daily

Fleet vehicle advertising boosts name recognition 15 times more than any other form of advertising

30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see

More than 95% are reached by media targeting vehicle drivers and passengers

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The Becker Group conducted a recent study concerning the effectiveness of vehicle and mobile advertising:
98% thought the ads created a positive image of the advertised business

97% were able to recall the advertisement on the truck

96% believed that that mobile advertising had a greater impact than billboard advertising

A million impressions

July 22, 2019/in  /by 

Truck and trailer graphics offer an effective marketing medium

Mobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900.

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Rear Door Special

Out-Of-Home Advertising Generates Higher RROI Above The Average Of All Media Analyzed

November 7, 2018/in  /by 

Across all categories, Out-Of-Home advertising (OOH) performed within the top 3 of all media studied. Despite a lower share of the average media budget, in most categories, OOH delivered higher RROI than the other media analyzed.

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Spot the Truck
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