Advertising In A Recession

Advertising In A Recession

Advertising In A Recession The economy is expected to take years to recover from the mark COVID has left in the world. When consumer spending drops significantly during an economic downturn, companies often slash their marketing and advertising budgets, that means...
Values-based Marketing

Values-based Marketing

Values-based Marketing Values-based marketing is a marketing strategy that appeals to your customers’ values and ethics. The strategy focuses on making a genuine connection with the customer beyond interest in a product or service.  A values-based marketing strategy...