QUESTIONS AND ANSWERS ABOUT TRANSPORT TRUCK ADVERTISING
What highways do your trucks travel on?
We have routes everywhere in North America. We can usually advertise a client in whatever territory or city they want to be seen in.
How many hours a day and how many days a week are the trucks on the road?
The trucks are on the road 12-24 hours a day depending on the route they are on.
What routes do the trucks travel in?
Pretty much everywhere in North America. Our clients can choose to be displayed in a truck within a specific route or territory.
What if my wrapped trailer gets stolen or damaged?
Our freight supplier carries insurance which covers repair or replacement in the event of damage, theft or accident.
Where do your trailers come from?
We work with several suppliers which specialize in specific regions in North America.
What size is the trailer?
In most cases we supply 53 foot trailers for our transport truck advertising service. We can also supply smaller trucks upon request.
Can I renew a truck after my 1 year is up?
Yes! In fact you will receive a discounted rate for renewal!
How often are the trucks washed?
Once a week in the winter, spring months. Bi-weekly or monthly during the summer.
How long will the wrap last?
The wrap is guaranteed to last 5 to 7 years.
Who does the installation of the truck wrap?
We only work with the very best – our suppliers are Platinum 3M Installers that specialize in wrapping Big Rigs!
What happens if my truck is involved in an accident?
The trailer is insured against damage to your ad graphics and any damage will be repaired.
How many people will see my truck ad?
We have placed GPS tracking in our trucks to track the number of impressions (vehicles) that pass our trucks on a daily basis. On an average day 50,000 to 80,000 vehicles pass our trucks daily!!
What are your payment arrangements? Do you offer financing?
You can pay by email money transfer, Visa, MasterCard or cheque. We do offer financing too!
Do you offer tracking capabilities or reporting that shows exposures to my truck ad?
Yes this premium service is available to new clients.
How long have you been in business?
Are your drivers respectful sharers of the road?
We have carefully chosen the best freight suppliers in the industry. Our suppliers consistently display high standards and are ISO certified. The trucks are employee-driven with GPS tracking.
Who does the design of the trailer wrap?
We have a team of amazing designers that know the best practices for designing a massive, moving billboard that command’s the public’s attention.
Some of our client’s prefer to use their own designer and that is ok too.
Do you work with Advertising Agencies?
Some of our clients are referred by agencies that are assisting their clients with branding, re-branding or launching new products and services.
Do I have to book the entire truck? What if I want to just advertise on the back door?
We offer the option of half a side, full side or the rear door. Shared advertising is affordable for any business and costs far less than you would think!
Have a friend that wants to advertise on a transport truck, do you have a referral program?
Yes we pay for referrals. Please click here to learn more: https://bigrigwraps.ca/agencies/
How long is the advertising term on the truck?
1 year minimum and can renew indefinitely.
Our non-profit organization could really benefit by advertising our cause on a transport truck. Do you offer discounts to charities?
Yes! Send email to [email protected] and request our Sponsorship Package.
How much does it cost?
Pricing depends on the size of truck you book, the amount of space you advertise on and the truck’s route. Click here for a quote!
How will I know if it’s working?
You will notice an increase in traffic to your web site and social media pages. If you review your Google Analytics, you will see traffic coming from web searches by people using your company name or web site address (as opposed to keyword searches). The geographical locations of the searches will be in the same region as your truck’s route. Some truck routes have GPS tracking available also.
If you don’t see the answer to your question here, please send an email to [email protected] and we would be happy to answer you.
As digital and mobile have evolved, so has out-of-home (OOH) media. With better integration of mobile and digital, smarter audience planning, and data-led buying and attribution, OOH now provides stronger ROI than virtually any other media investment brands can make.
Before diving right into the business of media buying specifics, let’s have a quick refresher of what media buying actually is. Media buying and planning involve the art of putting your ads in strategically chosen media showplaces and times so that they reach the widest range of your target audience possible using the least amount of resources on your behalf.
Media planning is a critical perspective of any business. Now, with the growing media platforms in the world, it is even more challenging to keep track of the media. Anyone who is doing OOH for a long time knows that it’s a combination of science and art.
Truck and trailer graphics offer an effective marketing mediumMobile advertising has come a long way since “Hershey’s Cocoa” was emblazoned on a Riker Electric Vehicle owned by the American chocolate pioneer Milton Hershey in 1900.
In the past, media buying was much less complex. Today – in the very worst cases – it can consist of multiple actors and shifting layers. Yet, even with all the benefits of programmatic buying, there is a sense that not every player in digital advertising has your best interests at heart.
Big Rig Wraps joined the Green Business Bureau (GBB) to demonstrate their commitment to sustainability, and plans to use the GBB membership as a way to encourage and reward their clients, colleagues and partners to increase their own sustainability efforts.
Across all categories, Out-Of-Home advertising (OOH) performed within the top 3 of all media studied. Despite a lower share of the average media budget, in most categories, OOH delivered higher RROI than the other media analyzed.
Outdoor advertising consistently proves to increase brand recognition and purchase intent over all other forms of advertising mediums. Transport truck advertising is the holy grail because it is unique, mobile and can reach geographical areas that billboards can’t reach.
The brand building quality of OOH has long been recognized. The research proves that OOH is able to drive strong increased, sustainable short term sales among power users (15% or more of ad spend in OOH) showing a 22% uplift in immediate short term sales activation versus non-users.